The Minnesota Department of Public Safety has been doing a great job of getting the message across that texting is dangerous and costs lives when you are driving.
This is the print campaign from the thumb:
http://www.youtube.com/watch?v=fnKOcaigZnU&feature=youtu.be
Here is the radio ads
http://www.youtube.com/watch?v=OxsTfEnAtt8&feature=youtu.be
Finally, two compelling commercial
http://www.youtube.com/watch?v=6Kvqw0ExM7k&feature=youtu.be
teens
http://www.youtube.com/watch?v=tr14xoD1U9w&feature=youtu.be
mom
There’s a dark humor here that hopefully will get the message across.